Adwords Tips - why newbies fail

The infamous Google AdWords, where men are men and the newbies get eaten by the sharks. The premise behind using adwords is very simple. You write a simple three line Advert and bid on keywords to get your Advert shown. If people like your Advert and they think it will solve their particular problem then they will click on it and you will be charged. Now, you need to ensure that you are earning more than Google charge you and this where the majority of people fail.

So why do people fail?

Google has a very steep learning curve. Many people who are new to the adwords system use too many keywords in their ad groups. They fail to have tightly focused adgroups with relevant keywords and matching landing pages. Having 100s of keywords in one adgroup pointing to one landing page is not the way to use Google AdWords.

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