low bid clicks, high conversions
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Google Adwords is not entirely based on the bid you place on the keyword.
Google Adwords run a little differently than the standard pay per click programs, it is not entirely based on the bid you place on the keyword. It has other factors penciled into the equation, such as the click through rate, plus the cost per click. This in turn dictates what your page ranking will be in the end of the ratio. You will need a steady flow of traffic to your site prior to this method to be effective, so it is best to get a good game plan in motion. The object to successful advertising is to find a method of conveying your information to as many people as possible, while keeping the cost on the advertising low to begin with.
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